What does a startup founder say when he is invited for an opportunity to present to and interact with 100 top minds from the industry he is trying to innovate in?  Two words: Hell, Yes!  So it wouldn’t be an understatement to say that when Amith Prabhu at Reputation Today told us about this opportunity […]

Your guide to understanding the power of Public Relations (PR) and how you can use it in 2020 I. What is Public Relations? Public relations is communication to convince the target (customers, investors, media) to promote your idea, buy your product or recognize your achievements. The ultimate goal of PR is to bring about a […]

75+ PR professionals under one roof We at Wizikey feel proud to partner with the India Impact Communication Conclave (IICC), and want you to come to witness the experience of being at the most exclusive communications event in the nation. ? And we have a limited number of passes waiting for you! ? Join us to […]

Ever wondered why small brands you have never heard of were making headlines, while several large companies don’t? It is thanks to the power of Public Relations. Social media has been saturated – by putting multiple brands against each other in their quest to engage the consumer. This lead to information overload, technoference, and decision […]

Do you remember the first time you interviewed for a job? Did you feel like you were a product that you had to sell to your employer? PR outreach is much the same. It’s your pitch to journalists, webmasters, social media influencers and bloggers persuading them to mention your business or product either directly or […]

In the real world, public relations are far more than press releases but more about the stories that you tell. It requires a pinch of creative tactics, a hint of inspired strategies, and a boatload of genius. And because there are so many ingredients in PR, no two campaigns ever look the same. You may […]

Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists