In the real world, public relations are far more than press releases but more about the stories that you tell. It requires a pinch of creative tactics, a hint of inspired strategies, and a boatload of genius. And because there are so many ingredients in PR, no two campaigns ever look the same. You may […]

Have you wondered what makes a journalist respond to a specific email? Let’s look at the mistakes to avoid while approaching journalists

The article talks about 16 tips, which every PR and Business should follow to get amazing results.

My parents were cool when I told them after the first semester at IIT that I want to pursue Communications. Which I later did from MICA and not pursue the IIMs journey. My childhood is accentuated with events vis-s-vis news. Be it the assassination news of Rajiv Gandhi in 1991 when I was in class […]

The Ultimate PR Calendar for India 2019. Plan activities timely which will help to grow business with PR. Schedule & Execute Easily.

“Coverage is not the end game, we have to measure how it has helped us”, said Aakriti Bhargava, Co-founder of Wizikey in a panel discussion on ‘Reimagining communications in a digital-driven world’ at #ICS2019. If you follow us on social media you would know that we’ve been neck-deep working on an event- India Communication Summit– […]